Why Re-engaging Dormant Customers Matters In the world of digital marketing, retaining customers is just as important—if not more so—than acquiring new ones. While businesses invest heavily in strategies to attract fresh leads, many often overlook a hidden treasure within their existing customer base: dormant customers. These are individuals who once actively engaged with your brand—whether through purchases, subscriptions, or interactions—but have since gone silent. While they may seem disengaged, they represent a significant opportunity, as they are already familiar with your brand and its offerings. The good news is that reactivating dormant customers can be both cost-effective and impactful. It typically requires fewer resources to re-engage a previous customer than to acquire a new one, as the groundwork of trust and familiarity has already been laid. Beyond the cost benefits, re-engagement also bolsters long-term brand loyalty and customer lifetime value by reminding these custom...
Introduction The freelance economy has opened doors to countless opportunities for people seeking flexibility, independence, and rewarding work—no college degree required. Whether you’re just starting or looking to shift gears, freelancing offers a wide range of jobs that cater to various skill sets and interests. In this tutorial, we’ll walk you through the best freelance jobs for individuals without college degrees, breaking down actionable steps to get started and succeed in your chosen path. Step 1: Assess Your Skills and Interests Before diving into freelancing, identify your strengths and areas of interest. Knowing what you’re good at will help you choose a freelance career that aligns with your capabilities and passions. Example Skills to Consider: Writing and Editing Graphic design Social media management Web development Virtual assistance Customer service Photography Actionable Steps: Create a list of your hobbies, talents, and experiences. Use online tools like Skillsha...