Digital Reality 101

Why Re-engaging Dormant Customers Matters In the world of digital marketing, retaining customers is just as important—if not more so—than acquiring new ones. While businesses invest heavily in strategies to attract fresh leads, many often overlook a hidden treasure within their existing customer base: dormant customers. These are individuals who once actively engaged with your brand—whether through purchases, subscriptions, or interactions—but have since gone silent. While they may seem disengaged, they represent a significant opportunity, as they are already familiar with your brand and its offerings. The good news is that reactivating dormant customers can be both cost-effective and impactful. It typically requires fewer resources to re-engage a previous customer than to acquire a new one, as the groundwork of trust and familiarity has already been laid. Beyond the cost benefits, re-engagement also bolsters long-term brand loyalty and customer lifetime value by reminding these custom...